98% of Israelis use WhatsApp. A business that relies only on the free yellow app quickly hits a ceiling.
50 messages a day, and one customer service employee isn’t enough.
200 messages, and response delays start piling up.
500 messages, and no one replies before the customer leaves.
Three Levels of WhatsApp for Business
WhatsApp Business App (Free)
A regular app for one phone. Supports up to 4 linked devices. Suitable for businesses handling up to 30–50 daily conversations.
WhatsApp Business Premium (~₪50/month)
The app plus additional features. Suitable for 50–100 conversations.
WhatsApp Business API (Cloud API)
Connected through a platform. Suitable for 150+ daily conversations.
API Pricing in 2026 — What You Pay
- Marketing message: ~₪0.13 per message
- Service message (replying to a customer within 24 hours): ~₪0.02–0.03 per message
- Automated message: between ₪0.05–₪0.10
In addition: platform fees of ₪200–400 per month
(Twilio: ~$50; Vibrate / GreenAPI: ₪199–350)
Monthly Cost Example — Realistic Scenario
A clothing store with 300 new customers per month:
- 300 marketing messages × ₪0.13 = ₪39
- 1,500 service messages × ₪0.025 = ₪38
- 800 automated messages × ₪0.07 = ₪56
Total messaging cost: ₪133
Platform fee: ₪250
Total: ~₪383/month
Israeli Spam Law (Communications Law)
The Israeli Communications Law prohibits sending marketing messages without documented customer consent.
Penalty: up to ₪1,000 per message.
Basic requirements:
- Documented consent
- Opt-out option
- IP address and timestamp records kept for 3 years
Three Meta-Approved Templates
- Order confirmation
- Personalized promotion (with opt-out option)
- Appointment reminder
How Fullness Connects to WhatsApp
Fullness includes a built-in WhatsApp Business module:
- Order confirmation messages
- Appointment reminders
- Automated collections/payments
Everything works within a single CRM.
Customer consent is automatically stored together with IP address and timestamp records.