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Free calculator · Israel rates 2026 Updated 2026

WhatsApp Business API Pricing Calculator

Instant cost calculation for the Israeli WhatsApp Business API tier under Meta's post-July-2025 pricing — per conversation category, not per message.

  • Free, forever
  • Result in under a second
  • Your data is never stored

Enter your conversation volumes

Monthly conversations per category — we'll cost it out using Meta's Israel-tier rates.

Example values are ready Replace any value with your own details, then calculate. Restore example
Promotional content, campaigns, special offers. The highest-priced category.
Order updates, shipping confirmations, alerts. Free if sent inside the service window.
OTP codes only. The cheapest paid category.
Customer-initiated; responses within 24h. FREE since July 2025.
₪
Monthly subscription to your platform (Twilio, 360dialog, GreenAPI, Vibrate). Default: ₪250.
Estimated agent hours automation saves you. Optional.
₪

The calculation runs on your device. We keep your details and figures only if you ask for the report below; if you allow usage statistics, we also count summary results.

Common questions

How does WhatsApp Business API pricing work?

Meta charges per "conversation" (a 24-hour window between a business and one customer), not per message. Four categories: Marketing (most expensive), Utility, Authentication, Service (free). 2026 Israel rates: Marketing ~₪0.13, Utility ~₪0.06, Authentication ~₪0.035. Plus most businesses pay a BSP (platform) ~₪175-450/month.

What is a "service conversation" and why is it free?

A service conversation = the customer messaged you and you reply within 24 hours. Meta removed the charge for this category in July 2025 to encourage quality service. Utility conversations sent inside the same service window are also effectively free. The calculator shows the worst case (outside-window).

Which BSPs operate in Israel?

Major BSPs with local support: Twilio (global, flexible, expensive), 360dialog (German, transparent pricing), GreenAPI (cheap, less polished), Vibrate (Israeli), MessageBird/Bird. Most charge $50-150/month on top of Meta's rates. Choose based on Hebrew support, SLA reliability and API flexibility.

How do I calculate ROI vs a human agent?

A customer-support agent in Israel costs ₪60-120/hour fully loaded. WhatsApp Business API automation can save 10-30 agent hours/month for an SMB handling 300-1,500 monthly inquiries. If hours-saved × hourly-cost > API + platform cost, automation pays off.

Does FullnessCRM integrate with WhatsApp Business API?

Yes. FullnessCRM ships with a built-in WhatsApp Business integration: templates, automation, automatic customer matching, and full conversation history. See the "WhatsApp עסקי" feature page in the main nav for a demo.

Running WhatsApp Business?

FullnessCRM ships with a built-in WhatsApp Business API integration: templates, automation, customer matching, full history — in one interface with your CRM.

Explore the WhatsApp Business module